Modernizing the Brand

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North American Metals has been in business for over 37 years and their website had not been modernized in almost a decades. This was a very unique opportunity to modernize their brand and help give them a fresh look. We were overwhelmed with the opportunity to do this for them.

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First order of business: We sent out Lucas from Luloe Films to help gather-in a good set of photos for the website. Lucas focused on some website-ready images that allows us to showcase the best of North American Metals.

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Once the photo & videos were gathered in, we got started on their site rightaway. We created a simple layout that was not "corporate" but also not too "techy" in order to best communicate their products with their audience set. Since they work mainly with engineers and old-school clients, we kept it as simple and to the point as possible. We managed to keep a sense of elegance using custom animations and transitions as well.

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